TrueSeed brings clarity to founder-led sales

Most early-stage friction doesn't come from poor execution. It comes from people operating without a shared understanding of what a strong sales motion actually looks like.

Trusted by founders, accelerators, and investors across early-stage ecosystems

Goodie NationAccentureStartup NVNasdaq Entrepreneurial Centergener8torS&COImpact VenturesRussell Innovation Centera16zInvest AtlantaGoodie NationAccentureStartup NVNasdaq Entrepreneurial Centergener8torS&COImpact VenturesRussell Innovation Centera16zInvest AtlantaGoodie NationAccentureStartup NVNasdaq Entrepreneurial Centergener8torS&COImpact VenturesRussell Innovation Centera16zInvest Atlanta

Clarity Is The Shared Standard
That Aligns Ecosystems

Without a shared framework, sales is interpreted differently by every stakeholder

For Investors

How do you assess whether a founder can actually execute on their revenue projections?

Clarity

One Shared Framework

For Founders

Do I know what a strong sales motion looks like for my stage?

For Accelerators

What should we actually teach founders about sales and how do we measure it?

So what is the shared framework?

We evaluate founders across 8 critical dimensions that predict sales success.

What this framework replaces

  • Subjective interpretations of sales performance
  • Misalignment between founders, accelerators, and investors
  • Late discovery of sales risk after capital is deployed
The SalesInfrastructure FrameworkICP ClarityTarget customer definitionValue ArticulationProblem/solution fitPipelineArchitectureLead generation systemsConversion ProcessSales methodologyObjection HandlingResponse frameworksClose MechanicsDecision facilitationRevenueTrackingMetrics & forecastingFounder PsychologyConfidence & mindset

One shared framework. Three paths forward.

What the ecosystem is saying

Across founders, accelerators, and investors

DK

"The Sales Academy simplified everything for me. I now treat sales like a diagnosis: ask the right questions, uncover the pain, and guide the conversation. Game changer."

David Kim

Founder / CTO, Healthcare AI

LR

"As a founder doing founder-led sales with no formal sales background, the process initially felt overwhelming. But working with TrueSeed has completely shifted my perspective so much so that I no longer even think of it as 'sales'."

Laniesha Roberts

Co-Founder / HR Tech Company

EW

"The energy from the TrueSeed team is so contagious and the success speaks for itself. TrueSeed is clearly great at what you all do and what makes it even better is that you're willing to coach us to be profitable the right way."

Elizabeth Webb

Co-Founder / Healthcare Tech

LG

"I built my first startup for five years and handled all the sales myself. I only wish I had access to this incredible sales wisdom back then! This is genuinely some of the most earnest founder-led sales content and training I've come across."

Laura Gómez

CEO / B2B SaaS Company

SC

"We were stalled in sales for 6 months. After just 2 days of this training, I closed a $50K deal without ever sending a proposal. We went straight to invoice and contract."

Samuel Chen

Cofounder / CSO, B2B SaaS Startup

MR

"TrueSeed helped us build a repeatable sales process that actually works for technical founders. We've 3x'd our monthly recurring revenue in 4 months."

Maria Rodriguez

Founder / CEO, FinTech Startup

MR

"TrueSeed's sales academy is some of the most actionable and tactical workshops we've hosted. Their frameworks and templates give founders immediate tools they can apply to their own sales processes. The 1:1 support was a huge bonus — several founders told us directly how valuable the guidance was."

Miki Reynolds

Head of Programs, Slauson & Co

AW

"Such an incredible series of workshops. The founders truly benefited, and I'd love to keep the momentum going. Looking forward to planning another academy together!"

Amanda Williams

Managing Director, Prosper HealthTech Accelerator

AS

"I struggled to keep up the sales academy in a truly wonderful way. TrueSeed provides applicable frameworks that make it easy to take action amidst all the information. We can't wait to have them back."

Anna Stinehour

Nasdaq Entrepreneurial Center

ME

"The sales academy was outstanding. Founders felt immediate value and shared overwhelmingly positive feedback — '10 out of 10', 'Much needed', 'Very helpful for structure and guidance.'"

Mfoniso Ekong

Managing Director, Northwestern Mutual Accelerator

DK

"The Sales Academy simplified everything for me. I now treat sales like a diagnosis: ask the right questions, uncover the pain, and guide the conversation. Game changer."

David Kim

Founder / CTO, Healthcare AI

LR

"As a founder doing founder-led sales with no formal sales background, the process initially felt overwhelming. But working with TrueSeed has completely shifted my perspective so much so that I no longer even think of it as 'sales'."

Laniesha Roberts

Co-Founder / HR Tech Company

EW

"The energy from the TrueSeed team is so contagious and the success speaks for itself. TrueSeed is clearly great at what you all do and what makes it even better is that you're willing to coach us to be profitable the right way."

Elizabeth Webb

Co-Founder / Healthcare Tech

LG

"I built my first startup for five years and handled all the sales myself. I only wish I had access to this incredible sales wisdom back then! This is genuinely some of the most earnest founder-led sales content and training I've come across."

Laura Gómez

CEO / B2B SaaS Company

SC

"We were stalled in sales for 6 months. After just 2 days of this training, I closed a $50K deal without ever sending a proposal. We went straight to invoice and contract."

Samuel Chen

Cofounder / CSO, B2B SaaS Startup

MR

"TrueSeed helped us build a repeatable sales process that actually works for technical founders. We've 3x'd our monthly recurring revenue in 4 months."

Maria Rodriguez

Founder / CEO, FinTech Startup

MR

"TrueSeed's sales academy is some of the most actionable and tactical workshops we've hosted. Their frameworks and templates give founders immediate tools they can apply to their own sales processes. The 1:1 support was a huge bonus — several founders told us directly how valuable the guidance was."

Miki Reynolds

Head of Programs, Slauson & Co

AW

"Such an incredible series of workshops. The founders truly benefited, and I'd love to keep the momentum going. Looking forward to planning another academy together!"

Amanda Williams

Managing Director, Prosper HealthTech Accelerator

AS

"I struggled to keep up the sales academy in a truly wonderful way. TrueSeed provides applicable frameworks that make it easy to take action amidst all the information. We can't wait to have them back."

Anna Stinehour

Nasdaq Entrepreneurial Center

ME

"The sales academy was outstanding. Founders felt immediate value and shared overwhelmingly positive feedback — '10 out of 10', 'Much needed', 'Very helpful for structure and guidance.'"

Mfoniso Ekong

Managing Director, Northwestern Mutual Accelerator

DK

"The Sales Academy simplified everything for me. I now treat sales like a diagnosis: ask the right questions, uncover the pain, and guide the conversation. Game changer."

David Kim

Founder / CTO, Healthcare AI

LR

"As a founder doing founder-led sales with no formal sales background, the process initially felt overwhelming. But working with TrueSeed has completely shifted my perspective so much so that I no longer even think of it as 'sales'."

Laniesha Roberts

Co-Founder / HR Tech Company

EW

"The energy from the TrueSeed team is so contagious and the success speaks for itself. TrueSeed is clearly great at what you all do and what makes it even better is that you're willing to coach us to be profitable the right way."

Elizabeth Webb

Co-Founder / Healthcare Tech

LG

"I built my first startup for five years and handled all the sales myself. I only wish I had access to this incredible sales wisdom back then! This is genuinely some of the most earnest founder-led sales content and training I've come across."

Laura Gómez

CEO / B2B SaaS Company

SC

"We were stalled in sales for 6 months. After just 2 days of this training, I closed a $50K deal without ever sending a proposal. We went straight to invoice and contract."

Samuel Chen

Cofounder / CSO, B2B SaaS Startup

MR

"TrueSeed helped us build a repeatable sales process that actually works for technical founders. We've 3x'd our monthly recurring revenue in 4 months."

Maria Rodriguez

Founder / CEO, FinTech Startup

MR

"TrueSeed's sales academy is some of the most actionable and tactical workshops we've hosted. Their frameworks and templates give founders immediate tools they can apply to their own sales processes. The 1:1 support was a huge bonus — several founders told us directly how valuable the guidance was."

Miki Reynolds

Head of Programs, Slauson & Co

AW

"Such an incredible series of workshops. The founders truly benefited, and I'd love to keep the momentum going. Looking forward to planning another academy together!"

Amanda Williams

Managing Director, Prosper HealthTech Accelerator

AS

"I struggled to keep up the sales academy in a truly wonderful way. TrueSeed provides applicable frameworks that make it easy to take action amidst all the information. We can't wait to have them back."

Anna Stinehour

Nasdaq Entrepreneurial Center

ME

"The sales academy was outstanding. Founders felt immediate value and shared overwhelmingly positive feedback — '10 out of 10', 'Much needed', 'Very helpful for structure and guidance.'"

Mfoniso Ekong

Managing Director, Northwestern Mutual Accelerator

Ready to establish the standard?

Let's discuss how the Sales Infrastructure Framework fits your portfolio, cohort, or company.