Assessments
Sales Readiness You Can Actually Measure
Assess founder-led sales capability, identify revenue risk early, and create a shared standard across founders, accelerators, and investors.
Built for early-stage companies where sales execution determines outcomes long before revenue shows up.
The Problem
Why Sales Assessments Matter
Most early-stage companies don't fail because of product quality or effort. They fail because sales execution breaks quietly, long before anyone notices.
Founders are often selling on intuition. Accelerators are teaching sales without a shared benchmark. Investors are making follow-on decisions without visibility into execution risk.
Our assessments exist to replace guesswork with a clear, observable standard.
Methodology
What We Measure
TrueSeed assessments evaluate founder-led sales across the critical dimensions that determine whether revenue can become repeatable.
We don't grade activity. We don't rely on self-reported confidence. We assess execution signals that show up in real deals.
Each assessment produces:
- A clear view of sales readiness
- Early indicators of revenue risk
- Actionable next steps aligned to the company's stage
Assessment Framework
Our Sales Assessments
Assessment 1
Revenue Risk Assessment
For investors, portfolio managers, accelerator leadership
What it evaluates
- •Where revenue is most likely to stall
- •Whether sales can absorb additional capital
- •Execution gaps that won't show up in metrics yet
- •Risk concentration across deals or founders
Outcome
Early visibility into sales risk before it impacts revenue or follow-on outcomes.
Assessment 2
Portfolio Sales Review
For VC firms, accelerators, ecosystem operators
What it evaluates
- •Sales readiness across a cohort or portfolio
- •Founder classification (Green / Yellow / Red)
- •Common execution gaps across teams
- •Where enablement or intervention is actually needed
Outcome
A portfolio-wide view of sales capability using a single shared standard.
Market Reality
Most portfolio sales interventions are expensive, slow, or disconnected from how founders actually sell.
When revenue stalls, firms typically default to one of three options: hire consultants, lean on internal resources, or enroll founders in generic sales training. Each approach has value — but none are designed to diagnose portfolio-level sales risk quickly or consistently.
Portfolio Sales Improvement Solutions Comparison
| Solution | Cost | Timeline | Portfolio-Specific | Quality |
|---|---|---|---|---|
| Individual Consulting | $150K-$400K | 6-12 months | ✕ Generic approach | |
| Internal Resources | $80K-$250K | 4-8 months | Limited expertise | Inconsistent |
| Sales Training Programs | $50K-$120K | 3-6 months | Some focus | Professional |
| TrueSeed Portfolio Analysis | $3,673+ | 2 weeks | Built for portfolios | Executive grade reports |
TrueSeed approaches the problem differently.
Instead of starting with solutions, we start with visibility.
Before deploying consultants, training, or headcount, we help investors answer a more fundamental question:
Where does sales execution actually break — and what is that costing us in revenue and time?
The Instrument
The Risk Revenue Report
A decision-grade view of sales execution risk across your portfolio.
The Risk Revenue Report translates how a company sells into measurable, comparable signals that investors can act on.
It does not rely on anecdotes, demo performance, or founder confidence. It evaluates execution quality, structural integrity, and scale readiness — before revenue becomes the lagging indicator.
Inputs
R³ Report
Outputs
Every Risk Revenue Report includes:
- Executive risk summary (top 3 execution risks)
- Revenue impact modeling (delay + drag)
- Capability-level risk mapping
- Green / Yellow / Red classification logic
- Sequenced remediation roadmap
- Portfolio-ready format for ICs and reviews
This turns sales evaluation into portfolio infrastructure, not a one-off service.
Portfolio Pricing Tiers
Scalable analysis for portfolios of all sizes
Small Portfolio
5-10 companies
$3,673
Starting at
Perfect for
Micro VC Funds
Medium Portfolio
11-20 companies
$4,787
Starting at
Perfect for
Small VC Firms
Large Portfolio
21+ companies
$6,940
Starting at
Perfect for
Mid-Market VC Firms
What's Included in All Portfolio Tiers
Executive Risk Summary
Top 3 operational + psychological risks
3-Phase Implementation Timeline
0-30, 30-90, 90+ day strategic roadmap
Financial Impact Analysis
ROI projections and revenue impact quantification
Professional Multi-Page Report
Executive summary with permanent access link
12 Assessment Categories
6 operational + 6 psychological evaluation areas
How It Works
A simple, professional process from assessment to actionable insight.
Founder Input
Founders complete a structured self-assessment covering 12 key areas
Framework Analysis
Responses are analyzed against the R³ framework
Report Delivery
Executive-grade Risk Revenue Report delivered within 2 weeks
Optional Action Layer
Deploy targeted support where the report identifies need
Clarity before capital.
Structure before scale.
The Risk Revenue Report exists to make sales execution risk visible early — so capital is deployed with confidence, founders get targeted support, and avoidable revenue stalls are prevented.