You Built the Product.
Now You Have to Sell It.
Most early-stage founders never received sales training, yet are expected to generate revenue, convert enterprise deals, and build a repeatable process.
At TrueSeed, we help you become the sales leader your company needs, no matter where you are in your journey
The Sales Academy
Built for Early-Stage Founders
Learn to Sell Like a Pro - Even If You've Never Done It Before
Built by sales directors who've closed $20M+ in deals, these bootcamps are tailored for founders who need a system to generate and close B2B opportunities.
PIPELINE IGNITION
BOOTCAMP
Fuel your outbound strategy with precision
- Build crystal-clear ICPs so you're targeting the right buyers, not just anyone
- Develop your "Nexus" POV — a unique narrative that sets your startup apart in a crowded market
- Optimize your site to a high-converting B2B website that acts as your startup's first sales rep
- Learn how to warm up your TAM with outbound sequences that build familiarity and trust
- Learn how to craft cold emails that drive prospects down the awareness funnel
- Learn the best tools to build a founder-friendly outbound tech stack
BUYER SIGNAL
BOOTCAMP
Master the discovery call and qualify like a pro
- Stop depending on demos to qualify your deals—start leading with discovery
- Learn the "Pain Deck" formula to hook prospects before you even share your product
- Use the "OPEN" call framework to structure trust-building conversations that convert
- Ask questions that uncover urgency, budget, and true buying power
- Disqualify bad fits fast to protect your time and focus on real opportunities
- Get trained in buyer and seller psychology so you control the flow and outcomes of every conversation
CONVERSION CATALYST
BOOTCAMP
Build business cases that close deals
- Craft compelling pilots and proposals that move buyers to "yes" by tying your solution to real outcomes
- Gain the confidence to walk prospects through a business case overview that anchors value
- Learn when to offer pilots—and when to walk away to protect your time and pricing power
- Get the deal-converting proposal template used by top sales teams
- Learn how to keep proposals from stalling and drive urgency toward clear decisions
- Master the Land & Expand strategy with mutual project plans that convert pilots into annual contracts
Apply for the Sales Multiplier Cohort
Founders who complete all 3 workshops qualify to apply for our exclusive Sales Multiplier Cohort, where we work with 5 companies to help them 2x–3x their revenue in 120 days.
We speed-track your sales motion so you can build consistent deal flow and convert revenue faster.
Founders That Complete The Sales Academy Can Apply
What Founders Are Saying
Founders like you invest in their own growth.
Here's the immediate payoff they're able to see.
"We were stalled in sales for 6 months. After just 2 days of this training, I closed a deal without ever sending a proposal. We went straight to invoice and contract. Really excited for the next academy"
Samuel
Cofounder / CSO
B2B SaaS Startup
"The B2B Sales Academy was outstanding! The content was specific, applicable, and incredibly approachable. I was glued to the screen, furiously taking notes and even applied the 'pain deck' framework the same day to improve our pitch deck. The mindset coaching helped me reframe how I think about sales. It's no longer intimidating, it's a skill I can build like any other."
Tina
Cofounder / COO
Workforce Design Studio
"This Academy simplified everything for me. I'm running my best sales calls yet because I now treat sales like a diagnosis: ask the right questions, uncover the pain, and guide the conversation. This is an immensely better way to go about it."
Nadia
Founder / CEO
Healthcare Startup
Sales Academy
'Incredible Value'
Most Recent Cohort
Thinking About Hiring?
Let TrueSeed do the heavy lifting.
Our Fractional Sales Director service embeds an experienced closer into your team—so you can fast track your sales motion.
- Receive a custom sales playbook
- Get strategic deal support and CRM optimization
- Build the foundation for hiring and onboarding
Fractional Sales Directors are embedded for a minimum of 1-4 months