For Investors
A structured system for identifying sales risk before it impacts revenue.
Most revenue risk doesn't appear suddenly. It accumulates quietly — inside unclear sales motions, inconsistent execution, and founder-led bottlenecks.
TrueSeed gives investors visibility into sales readiness early, so capital decisions are made with clarity, not hindsight.
The Model
The Revenue Risk Readiness Model (R³)
R³ is a structured framework for identifying where sales risk lives, determining whether a startup can absorb more capital, and deploying corrective action only where it's needed.
This turns sales evaluation into portfolio infrastructure — not a reactive service.
Revenue Risk Readiness Model
A structured framework for identifying and resolving sales risk across portfolios.
Reveal
Risk Revenue Assessment
Make sales readiness visible. Identify gaps in pipeline health, qualification, execution, and repeatability before revenue stalls.
Outputs
Sales Maturity Score
Risk Classification
Gap Analysis
Refine
Capability Gaps & Playbook Fixes
Diagnose what's actually broken. Pinpoint where founder capability, process, or structure is creating revenue risk.
Outputs
Diagnostic Report
Playbook Recommendations
Priority Fixes
Reinforce
Targeted Fractional Support
Deploy corrective sales infrastructure only where it's needed. Close execution gaps without overbuilding.
Outputs
Implementation Plan
Fractional Enablement
Quarterly Reviews
Application
When Investors Use This
Pre-Investment Due Diligence
Understand revenue risk before a deal closes. Identify whether a founder has real sales infrastructure or is still winging it.
Portfolio Company Support
Proactively address execution risk across your portfolio. Deploy fractional sales support only where revenue risk is real.
Follow-On Investment Evaluation
Determine whether a company has resolved prior sales challenges or is still struggling to scale repeatable revenue.
Acquisition Readiness
Assess whether a portfolio company's sales motion can withstand buyer scrutiny and support valuation claims.
Outcomes
What This Unlocks for Investors
- Revenue risk identification before it shows up in metrics
- Clarity on whether a founder has real sales infrastructure or improvisation
- Faster, more confident capital deployment decisions
- Proactive support deployment instead of reactive fire-fighting
- Improved portfolio-wide sales maturity and execution consistency
- Stronger exit readiness and buyer confidence in sales motions
Next Step
Start with an Assessment
Use our Sales Readiness Assessment to identify revenue risk in portfolio companies before it shows up in the numbers.
Let's build portfolio-wide sales readiness together.
Whether you're conducting due diligence, supporting portfolio companies, or preparing for exits — TrueSeed gives you the infrastructure to identify and resolve revenue risk early.